In a world brimmed over with things, decisions, uncertainties, fears, thoughts and expectations, people are craving for truth and realness, clarity and simplicity.
We believe that today’s biggest question of humanity is ”What is essential?” How to separate relevance from noise, necessary from unnecessary, beauty from glitz.
Moderation, a balance between less and more, unmeasurable and personal in its definition, is at the heart of minimalism.
Creativity, self-expression and ability to define what is necessary for oneself will become increasingly basic skills and should be encouraged.
We should all learn and practice how to undress for gaining more freedom.